Advances in technology and market globalisation are causing the world of work to change fast. To enjoy work options, and avoid un-employment and under-employment, young people must develop transferable employability skills and self-motivation to learn and achieve. They need to know about the world of work.
Research shows that having work aspirations helps children achieve in school, teenagers prefer to get careers information directly from real workers and meeting workers helps them learn about and succeed in work.
So we focus on giving young people multiple contacts with workers, encouraging positive attitudes and realistic expectations.